Decision summary — print it to obtain the PDF handed to the client.
Active Value Dossier — decision summary
Norevia Ingénierie
Monday 3 August 2026 → Friday 14 August 2026
- Decision
- Build — subject to conditions
- First loop
- Prepare a bid without starting from scratch
- Owner
- Sales management
- Version
- Demonstrator version — synthetic data — August 2026
Disclaimer
01
Question and scope
When a new opportunity, consultation or tender appears, how do we quickly recover the context, the comparable projects and the useful evidence to document the next decision without starting from scratch?
- Client
- Norevia Ingénierie (fictional demonstrator)
- Engagement
- Active Value Diagnostic
- Duration
- 10 working days
- Business priority selected
- Prepare a bid without starting from scratch
- Sources analysed
- CRM · Project archive
- Business owner
- Sales management
Success criteria
- Recommendations are explainable: each one cites what it rests on.
- Evidence links back to its source document.
- Missing information is visible, not hidden.
- A human validates every action before it goes out.
- The CRM remains the source of truth.
- The workflow is understandable by the team without lengthy training.
Out of scope
- Production integration
- Sales campaign
- Full CRM clean-up
- Exhaustive indexing of every document
- Any revenue guarantee
02
Headline finding
The problem is not missing data. It is the missing link between the two sources.
The data already exists
The problem is not missing data. It is the missing link between the CRM and the historical projects.
Analysis of both sources
Knowledge sits with a few people
Comparable projects can be found, but only a handful of project leads actually know they exist.
Management and project interviews
Without an owner, nothing happens
A recommendation that isn't attached to someone produces nothing, even when it is correct.
Sales lead interview
03
Active Value Map
First value to activate
Prepare a bid without starting from scratch
The data already exists
The CRM and the project archive hold much of what is needed. The quality of the links, the access and the operating rules all remain to be confirmed.
The loop fits an existing motion
The team already qualifies opportunities. We are not asking it to change method — we give it the context earlier.
The output is an action, not a report
Each pass produces a documented decision and a next action attached to someone.
- 01Scattered sources
- 02Context recovered
- 03Evidence linked
- 04Decision documented
- 05Next action
- 06Measurement
Eight further possibilities were examined and set aside for this first loop. The detail is in the annexes.
04
Contextualised action sheet
Ecodistribution — Logistics platform extension
OPP-26-041 · €180,000What we recovered
- Relationship in place since 2022
- Energy audit already delivered on another site of the group
- Client contact already known and still in post
- Sales history accessible in the CRM
Comparable projects
- PRJ-2022-118 — Energy audit — East logistics platform (Ecodistribution, 2022)
- PRJ-2023-074 — MEP design — logistics platform (LogiPark, 2023)
What is still missing
- Exact floor area of the new site
- Current project phase on the client side
- Decision timeline
- Exact scope expected for the engagement
- Whether a competitor has already been consulted
Recommendation
Continue qualifying — do not prepare a full proposal yet.
Next action
Set up a 30-minute call with the client contact to confirm the five missing items.
Human validation mandatory — no automatic external action.
05
Value, conditions and risks
What we know
Observed in your sources during the engagement.
- Both sources contain the elements the loop needs.
- Comparable projects are retrievable once the link is rebuilt.
- Evidence can be attached to its source document.
- An owner exists for every opportunity in the CRM.
What remains hypothetical
Estimated, never measured. None of these figures is a result.
- The time actually spent today recovering context.
- The volume of opportunities concerned over 90 days.
- The average deal value and the contribution margin.
- The share of additional wins better preparation would enable.
What must be measured before building
Without these measurements, no gain can be demonstrated later.
- Real search time, timed across ten opportunities.
- Volume of relevant opportunities over one observed quarter.
- Internal loaded cost, confirmed by finance.
- Adoption and validation rate within the sales team.
Foundation conditions
- Standardise six project description fields
- Link CRM accounts to their historical projects
- Formally name the business owner
- Validate the qualification rules
- Measure the current search time before going live
- Confirm the business case assumptions
What is not guaranteed
- Revenue
- Meetings
- Response rate
- ROI
- Automatic adoption by the team
- Deliverability
What would stop this
- Data not accessible within the timeframe
- No business owner designated
- No capacity to act on the recommendations
- Value insufficient against the investment
- Impossible to measure how the loop performs
06
Decision
Build
The value is clear enough to build a first loop, provided six foundation conditions are dealt with.
| Delivered in every case |
|---|
| Scope documented |
| Analysis carried out on the agreed sources |
| Prototype delivered and usable |
| Assumptions made explicit with their confidence level |
| Decision documented and justified |
| Deliverables handed over |
End of dossier
Norevia_Dossier_de_Valeur_Active_Demonstrateur
Demonstrator version — synthetic data — August 2026
Demonstrator — synthetic data — Norevia Ingénierie is a fictional company and nothing shown here represents a real client outcome.